Over a decade of research experience.

I help development teams make games better, faster.

That could mean supporting efficient development, helping teams get it right the first time and avoid costly rework. Or it could mean guiding confident, evidence-based decisions to reduce uncertainty and debate.

I work closely with designers to ensure the player experience matches the design intent, identifying issues early so they can be addressed before launch.

 

For the past 15 years, I’ve worked with a wide range of clients, from solo indie developers to global AAA studios. On titles and series including Total War, Talking Tom, Star Wars, FIFA, Angry Birds, and LEGO.

I'm based in Brighton, UK, and available for both remote and on-site collaboration.

  • 15 years experience in user research

    • Led 100+ research projects across nearly every genre and platform

    • Conducted thousands of research sessions with players aged 4 to 82

  • History of growing and managing effective and happy research teams

    • Built, managed, and mentored high-performing and happy research teams

    • Grew and led multiple small-to-medium teams, including many researchers

    • Experienced coach and mentor to both research staff and senior leadership

  • Extensive experience in research strategy

    • Reducing development risk by understanding development challenges early, and helping teams address them proactively

    • Strong advocate for integrating research from the start of game development, not just at the playtesting stage

  • Passionate evangelist for user research, both internally and externally

    • Trusted by loyal, long-term clients as a reliable and strategic partner

    • Experienced coach and mentor to research staff, and higher level management

  • Focused on maximising the ROI of research and aligning it with development needs

    • Known for ensuring research delivers real value, not just ticking boxes

    • Methodologically flexible, adapted to scope, budget, and timeline to get the best possible results

A selection of games I’ve assisted.

Raw numbers

Over 70 mobile games

Over 50 PC and/or console games

3 web products

2 physical products

2 VR games

1 mobile console game

1 partridge in a pear tree

PC/Console

Total War series - Creative Assembly

Runescape - Jagex

Remember Me - Don’t Nod

FIFA series - EA

LEGO series - TT Games

Little Nightmares - Bandai Namco

City Skylines - Paradox

Mobile

CSR Racing series - Boss Alien/Natural Motion/Zynga

Dead Trigger Series - Mad Finger

Score! series - First Touch Games

Sonic Dash series - SEGA Hardlight

Talking Tom series - Outfit7

Roblox - Roblox

What I’m looking for next

After years at a consultancy where I’d often step in for short, focused engagements, I’m now looking for something more long-term. I want to work closely with a team over time, not just drop in and out.

I’m looking to build ongoing relationships where I can make a real difference. Helping teams grow their research practice, building trust, and making sure the games they create are the best they can be.

Think that’s you and your team? Please do reach out, I’d love to chat.

Previous Experience

You can also check out my Linked In

Player Research

Studio Head & User Researcher

I was one of the first hires at Player Research, the world’s leading games user research consultancy. During my time there, I helped the company grow from 3 to 20 employees, establish a second international research lab, and successfully navigate a buyout and integration into Keywords Studios.

While at Player Research, I:

  • Contributed to over 150 research projects across a wide range of games and platforms

  • Introduced and developed multiple new research methods that expanded the studio’s capabilities

  • Created many research strategies for clients and their games, working closely with key stakeholders

  • Played a key role in team growth, mentoring staff and supporting professional development

 

Pottermore

User Experience Analyst

User researcher responsible for supporting the transition of Pottermore (the official Harry Potter website), from beta to full public launch. Worked closely with designers, developers, and stakeholders to identify user experience issues, ensure the site met player expectations, and guide evidence-based decisions for a smooth and successful rollout.

 

Webcredible

Senior User Experience Consultant

Led user research projects, delivered external training, and developed research strategies for a diverse range of clients at a user research and accessibility consultancy. Clients ranged from government, to health, to ecommerce, to charity (and everything in between).

 

Ominor

Usability Consultant

Established and led the company’s usability offering, delivering both design and research services within an agile development environment. Defined processes, integrated usability into product development cycles, and ensured consistent, high-quality outputs. Also initiated and built the company’s analytics service from the ground up, enabling data-informed design and development decisions.

 

Qualifications

MSc in Human Computer Interaction and Ergonomics - University College London (UCL) (2006)

BSc in Psychology with Artificial Intelligence - University of Birmingham (2005)