Let’s collaborate
Help your team work better together.
Efficient development.
Faster, more efficient development overall - minimise development ‘wrong turns’
Reduce development risk.
Ensure the whole team is aware of and prepared for any development risks - with support through data to maximise the benefits
Develop internal expertise.
No more relying on external providers. Develop your own internal games user research solution. Upskill your existing employees - develop internal games user research skills faster by leveraging the experience of a friendly games user researcher
Be a more attractive publishing partner.
Become a more attractive publisher for prospective developers - highlight the value added by a great games user research solution in aiding development
Benefits of games user research
Conducting user research on games reduces development risk.
Research will reduce the risks of development by:
Helping developers (and publishers) better understand the challenges ahead
Guide the team to finding potential solutions
Help the team ensure solutions overcome the challenges, and further guide the team to even better solutions throughout development
Conducting user research on games helps developers make better games.
Research will help developers fulfil their creative vision by:
Helping them see the game from their players perspective
Removing unintended roadblocks for players
Helping them see how the game can be improved
This means that:
Players will enjoy the game more
The game will monetise more effectively
Retention will be improved
Conducting research early in the development cycle maximises return on investment.
Conducting research early in the development cycle identifies issues early while they are easy and cheap to fix.
This will:
Reduce the risk and uncertainty involved in game development
Minimise costly development wrong turns. Fixing issues early in development has been found to be 10 times cheaper than post-launch
Take the guesswork out of prioritising and choosing ideas to develop
Players are more likely to enjoy playing games made by teams that have received games user research assistance.
Research helps make sure that:
The onboarding experience is better. One client doubled the number of players completing their onboarding process after some games user research input
Players understand the game’s feedback, so they can learn and play the game better
Players experiences less frustration and confusion and experience more entertainment
Players are more likely to monetise. One client saw 50% more players converting to paying players after doing games user research