Let’s collaborate
Help your team work better together
Efficient development
Streamline development and avoid costly wrong turns. Make faster, more confident design and development decisions with fewer delays and less rework
Reduce development risk
Identify and address risks early. Ensure the whole team is informed and supported with clear, actionable data to keep development on track
Develop internal expertise
Stop relying solely on external providers. Grow your own in-house games user research capability by upskilling existing team members with support from an experienced, approachable specialist
Be a more attractive publishing partner
Stand out to developers by offering more than just funding. A strong in-house user research capability shows you’re serious about helping teams make great games
Benefits of games user research
User research reduces development risk
Research supports developers and publishers in making informed, confident decisions, minimising surprises and wasted effort.
By integrating research throughout development, teams can:
Better understand upcoming challenges
Identify potential solutions early
Validate whether solutions are working
Continuously refine and improve designs as the game evolves
User research helps developers make better games
It supports teams in realising their creative vision by:
Revealing how players actually experience the game
Identifying and removing unintended barriers or frustrations
Highlighting opportunities to improve gameplay and design
As a result:
Players enjoy the game more
Retention improves
Monetisation becomes more effective
Early research maximises return on investment
Running user research early in development helps teams catch issues while they’re still easy and inexpensive to fix.
This leads to:
Reduced risk and uncertainty throughout development
Fewer costly wrong turns. Fixing issues early can be up to 100x cheaper than post-launch
Smarter, evidence-based decisions about which ideas to pursue
Early insights save time, money, and stress (while helping you build a better game).
Games developed with user research are more enjoyable, more accessible, and more successful.
Research ensures that:
Onboarding is smoother. One client doubled the number of players completing their onboarding after user research input
Game feedback is clear. Players understand how to play and improve, which leads to better engagement
Frustration is reduced. Research helps remove points of confusion, leading to a more entertaining and satisfying experience
Monetisation improves. One client saw a 50% increase in player conversions after applying insights from user research
A better player experience leads to better results, for both players and developers.